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Forward Focus is a boutique advisory that helps nonprofits and associations move from vision to action. Led by Michele Ware, a Certified Association Executive and nonprofit leader with over 25 years of nonprofit management experience, Forward Focus brings clarity, structure, and accountability to organizations navigating change and growth.
Michele has served as a strategic advisor, association president, and board member across diverse sectors, and she also contributes her expertise in civic governance as a City Planning Commissioner. She understands both the opportunities and the obstacles nonprofits face—and brings that real-world perspective into every engagement.
We specialize in strategy. From writing new plans to implementing stalled ones, Forward Focus provides the expertise, frameworks, and coaching that help organizations achieve meaningful results. Our services also include leadership coaching and board, executive, and staff retreats designed to strengthen collaboration and alignment.
Our approach is practical, collaborative, and results driven. We take time to understand your association / organization's mission, your people, and your challenges—then build solutions tailored to fit. With Forward Focus, strategy isn’t just a document. It’s a roadmap your team can actually use to move forward with clarity and confidence.